i paid the full price, but mainly because at the time i bought mine, hot lava was just about impossible to find, it took them 2 months just to get one. so when it finally arrived, i bought it that day.
i probably could have gotten some sort of discount, seeing as the sales manager and finance manager are both friends of mine, i didn't want to put them in that situation, I know how toyota/scion is with discounting cars(i sold toyotas for almost 3 years)
either way, i'm happy with it. my car came off the truck and went right into the showroom after all of the stickers were taken off of it. i got to drive it right off the showroom floor with 5 miles on it