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California market is vastly different from say Texas Indiana or New York, this is best posted in the Nor Cal subforum.
That being said it was once very difficult to get a car at MSRP (I don't consider dealer add-ons at their markup to be MSRP), if you can walk out the door <$28k on a brand new low mileage car (<15 miles) in the Bay you've snagged a deal imo.
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