Quote:
Originally Posted by Dimman
Before the WRX weren't they all grown-up affluent hippies and other assorted lefties that drove them mostly. And up in my home town, poor practical-minded kids who bought used Loyales because they were cheaper on gas than pickups. Function before style.
But the point is that a new model CAN revitalize and totally change a brand's image. No Scion for Subaru to go after youth. Just a good performance model.
(HINT-FREAKIN'-HINT Toyota!)
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I'm still right. What worked for Subaru would not have worked for Toyota. People already thought that Toyota was aytag, and young people simply did not want to buy their cars.
Keep in mind, i would have preferred Scion no to have existed.
For that strategy to have worked, Toyota would have to have made a MkV supra for the market in 1999, A celica all trac with the last gen celica, and have made the MR-S with a proper engine. And not kill them all after slow sales.
(for Toyota)