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Another thoughts on Rx-8 vs BRZ comparison.
Since the price of BRZ is out, we can take a quick comparison
2009 Rx-8: $27590
2013 BRZ: $26270
These two cars are within 2K from each other. Granted that BRZ has better interior/exterior equipments. However, Rx-8 is more powerful and is a true 4 seater. Moreover, the sales of Rx-8 were so poor in the late years you can probably get a higher-spec Rx-8 at the same price at the limited BRZ. As a result, there is virtually no difference (or at most 2K difference) between Rx-8 and BRZ from the price perspective.
My point is that BRZ/FRS is supposed to be a bargain sports car that is much less expensive than s2000, 370Z and Rx-8. But in the end, we get a price that is comparable to the Rx-8. This is perfectly fine with me since BRZ still represents a very good value and is the only true sports coupe in the market (miata is a convertible).
However, one cannot help but wonder what is the differentiating factor that makes the sales of BRZ seem so successful but the sales of RX-8 so miserable.
For me, the eccentricity of a rotary engine is probably what kills the sales of RX-8. Marketing prowess is probably another reason to the success of BRZ/FRS.
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