Quote:
Originally Posted by MatadorRacing_F1
You mean form middle aged dykes to boy racers?
 just kidding.
seriously though, did you guys in the states even know Subaru even existed to make cars before the WRX? They didn't really have an image to conform to. |
im yugoslavian (but im in oz now) and a few years ago i was talking to my mum telling her i want a Subaru.. she at 1st didnt know what it is (and she knew and was in to cars back b4 the war pre 90's) then when she remembered the name and said they are all pieces of shit.. that changed when she saw the WRX
changed the brand immage in her mind completly.. her shock to the difference prompted me to have a look at some old subies and they weretn much to look at..
Quote:
Originally Posted by Dimman
Before the WRX weren't they all grown-up affluent hippies and other assorted lefties that drove them mostly. And up in my home town, poor practical-minded kids who bought used Loyales because they were cheaper on gas than pickups. Function before style.
But the point is that a new model CAN revitalize and totally change a brand's image. No Scion for Subaru to go after youth. Just a good performance model.
(HINT-FREAKIN'-HINT Toyota!)
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i need a like button for this forum (one that doesnt link to facebook:p)