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Before the WRX weren't they all grown-up affluent hippies and other assorted lefties that drove them mostly. And up in my home town, poor practical-minded kids who bought used Loyales because they were cheaper on gas than pickups. Function before style.
But the point is that a new model CAN revitalize and totally change a brand's image. No Scion for Subaru to go after youth. Just a good performance model.
(HINT-FREAKIN'-HINT Toyota!)
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