Quote:
Originally Posted by MatadorRacing_F1
Even if Toyota had just said "let's make sporty cars again" It would not have solved their problem of an aging client demographic. Scion was created so that they could get young people into their showrooms, and start them of with Scion and have them grow into a Toyota, Mature into Lexus as they move up the social/financial ladder and then retire with another Lexus perhaps. That's the idea behind the brand. Yes, I despise their marketing tactics, but it is what it is. It irks me because there was potential for something much more than what it is, but the people behind Scion in the USA need to wake up and smell the coffee. It can yet be saved. I think Toyota is fine with 3 brands in NA. At least they aren't buying up other automakers like there is no tomorrow. Daihatsu exists in Japan and other eastern markets, It's not exactly the same idea, but it somewhat servers the same purpose. I think of Scion as a misguided USDM Daihatsu. It could do well with some oth their lineup actually.
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Matador,
Great post as usual my friend. If we are to follow your accessment, then there is a real possibility for Toyota to, perhaps, market the speculated upcoming inexpensive rwd car with a Daihatsu sourced motor as a Scion.
See you soon on SF!