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My issues is for the countless other people in my situation with 40k to spend and want to get value for my buck. Im not going to track the car? I just want to have fun around bends and beat people at lights. Hence why I'm choosing wrx.(Plus the 4 doors is a big factor for me)
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And this is exactly why it IS compared to the mx5, the wrx, the golf gti. It's exactly as we have said several times already. while the cars may not all be the same, or even similar, they are compared to each other because of pricing. The average person who isn't super enthusiastic about this car, but wants something sporty, will compare it to WRX, MX5 and GTI. You yourself have compared it to the WRX due to pricing, and decided to get the WRX. So the car is not the same as MX5, agreed, neither is the same as a WRX. It is compared to WRX because of pricing and it is compared to MX5 due to drving dyanmics.
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IMO the 86 needs to be in premium its just way better.
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I don't understand waht you mean by that?
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The wrx premium is shit (shitty sat-nav, slide around in the leather seats), hence why most people get the standard. (Plus i wouldnt buy any car let alone a drivers car based on Push-button start and HIDs? really? pay 2000 and you can have both)
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No one is saying that the wrx premium is good or bad, that’s beside the point, but if you’re comparing pricing of 86 High spec to a WRX it is only fair to compare it the wrx high spec as well. No, I wouldn’t buy a car for it’s HID’s or push start either (I am buying the low spec version because I don’t want leather, push start or navi anyway....), but these are features that make it the high spec rather than the low spec. 86 has HID’s, push button start, navi, leather/alcantara seats, etc. WRX has leather seats, sunroof, navi, etc. Whether the navi in the wrx is good or not is also beside the point. It is a price comparison.
At the same time, if the high spec 86 is $10k more than the low spec, that is ridiculous. It should only be $4-5k difference like we see with the WRX pricing.
But I don’t think the BRZ would sell at all at $70k. If you all think (and I do too) that MX5 is too expensive with its pricing between $48k-$55k (not to mention people whinging about 86/brz being $40k+...), then BRZ would have no hope at $70k. Z4 starts at about $80k and WRX STI spec R is $72k-ish.
These are all my opinions, whether anyone likes them, hates them, agrees or disagrees, I don’t care. But the great thing about a public forum is that it exists so we can all put our opinions forward 
Enjoy racing people at traffic lights in your WRX, if that’s what you’re into the car will be really for. If you are ever at lights next to me in my 86, I won’t be racing you because traffic light GP isn’t why I am buying the car 