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The major thing is, as I understand, kids these days don't want to be seen driving "mom or dads" cars. I'm not talking about the young enthusiast, who knows about the Supra, the rwd Celicas and all-tracs, the AE-86 and MR-2s. The average driving age teen I mean. The about to finish high school, in college, going into the working world young adult.
Even if Toyota had just said "let's make sporty cars again" It would not have solved their problem of an aging client demographic. Scion was created so that they could get young people into their showrooms, and start them of with Scion and have them grow into a Toyota, Mature into Lexus as they move up the social/financial ladder and then retire with another Lexus perhaps. That's the idea behind the brand. Yes, I despise their marketing tactics, but it is what it is. It irks me because there was potential for something much more than what it is, but the people behind Scion in the USA need to wake up and smell the coffee. It can yet be saved. I think Toyota is fine with 3 brands in NA. At least they aren't buying up other automakers like there is no tomorrow. Daihatsu exists in Japan and other eastern markets, It's not exactly the same idea, but it somewhat servers the same purpose. I think of Scion as a misguided USDM Daihatsu. It could do well with some oth their lineup actually.
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