Quote:
Originally Posted by MatadorRacing_F1
^The thing s, the fact that they weren't specifically designed for the tastes of american customers is what made them the initial success. |
But that wasn't part of the 'plan'. They were a quick, cost-conscious decision to quickly mobilize the Scion brand until the 'real' Scions could be sorted out. Plus there wasn't a cheap, economical 5-door Yaris which is probably what more people actually wanted. Instead of a 'hip', cheap (but slightly more $ than a Yaris), economical 5-door.
One issue I have is that Toyota North America, with the Scion brand introduction, seems like they may be taking the GM multiple brand path. And we all know how well that worked out in the end...
Toyota needs to stick with building better cars and not worry so much about tailoring new brands to specific demographics.