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They have their work cut out for them. The BRZ did just reopen this segment of the market, it blew it wide open. Every review has been amazed with the capabilities of the chassis. It won't be easy to replicate, especially for the same price. And if they try to win with power, both Subaru and Toyota have tons of FI experience that they can bring to bear.
I wish Nissan luck; the 240 was a good car. But this isn't a fight that can be won half-assed. Ultimately, like the STI and Evo, competition will make both parties stronger.
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