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On the contrary, I think it makes perfect sense to create a new store name for the new car. With a name like FT86SpeedFactory, drivers looking for parts for their new WRX, won't be going to that site to look for their stuffs. It's more of a niche site. It also makes customers think that support is really knowledgable on their specific cars (and they are) as opposed to a one stop shop. Having separate stores makes it easier for customers find what they need. Also good for Google and SEO when people search for aftermarket parts for their specific cars.
Also, the bottom of both sites and their invoices are labeled as JB Autosports, so it's not hard to find out who these dudes really are.
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