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The fact is this dealers use this technique of a "Regional Marketing Adjustment" to tack on to the price for a buyer that doesn't care what the price of the car is. The type that just goes to a dealership to see if they can trade in their current car X and leave in car Y with a similar car payment. All they see is car payment and all the car dealerships sees is dollar signs. Either find a good salesman that understands you are an intelligent buyer, or find a dealership that respects intelligent buyers.
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