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I enough people complain about it, they cannot over charge. People WERE accustomed to paying more, when dollar was weaker, when Internet wasn't as available and all you knew was from either first hand experience or heresay.. Now that you can look up anything you want in a matter of seconds, accurately (most of the time), you want fair and equal treatment. Anything can be done and to say that people will simply continue to be accustomed to being ripped off, is just plain shortsighted or blind all together..
The businesses that see this (overall, not just automotive) and adjust to the changing world accordingly will flourish, the ones that don't will go the way of wow, Clive peeters and so many other ones that have went in to receivership. Long term profit is so much better than short term.
Tell me this sep, which company now owns more than 90% of Ferrari?
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