[Turbowned]

Wait 'til you drive it, then decide. Subaru and Scion have done a great job in building value for this car already; the test drive should seal the deal for you.

cyde01, the price DOES NOT include destination charge of $750.

I gravitated to the BRZ side the moment I heard for certain the Toyota version would be badged a Scion. Visions of car meets with pimped out xB's and xD's flashed through my head, along with a Camry, 10 Celicas and a half-running MR2 (typical Toyota/Scion meet in my region. Good luck ever seeing a Scion at an auto-x or track day here!).

Then I thought about the BRZ, and visions of high-HP WRX's and STi's danced through my head (typical Subaru meet/driving event in my region). That peppered with the memory of being at Mt. Washington last summer to watch David Higgins crush the hillclimb record in a WRX STi helped me see why it made sense for Subaru to build a sports car.

Then I saw the Scion interior with its boy-racer-red accents and Tonka-tough HVAC knobs (sorry guys, it's just how I feel) and that was the end of my decision. Sure I'd love to save ~$3300 on a Scion vs. a BRZ Limited, but the benefit outweighs the cost in my eyes.