Considering I just came from a Scion tC:
Riced out? I don't think so. The difference you will come to find is the compliments people will give you. Because they can appreciate the difference between the riced out versions of the same car compared to your more 'tasteful' car. It happened a lot with that tC and will with my FRS. As long as humans continue to drive vehicles. Ricing will be part of the equation.