I took the car to the CSCS event at Mosport yesterday. The local dealership got a bunch of us VIP passes to the event and we all went as a group. The cruise down was a ton of fun!
We got to park in the Scion VIP area (next to the track, 30-40 vehicles, almost all FR-S), and I showed off the ESC to the group. After that I just left the hood open the rest of the day so all the passers-by could check it out. It was my first event like this, so I spent most of the day wandering around checking stuff out instead of hanging out near the car, but I still spoke to quite a few people about it. The other people I was with also noted that it attracted quite a bit of attention over the course of the day.
At least 2 guys in my group are now angry with me because of the money they are going to have to spend on it.