Quote:
Originally Posted by paros28
http://www.caradvice.com.au/163194/t...ations-leaked/
"Toyota expects the 86 to appeal to white collar males around the 35-49 age group with a household income of around $150,000"
Apparently, Toyota does not believe the 86 would appeal to the younger crowd. So it is targeting a more upscale demographic group.
Instead, Toyota believes that the Rukus would appeals to younger buyers (Gen-Y or under 30s) and has priced it accordingly at around $27k drive away (for the basic model).
http://news.drive.com.au/drive/motor...0521-w11k.html
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I hope they come to realisation that what they "expect" is wrong. If I were to earn that much right now (regardless of age and career) i'll be looking into the GT-R or something. i mean mainly the people that are interested in this car are for the "young" enthusiast (early 20s to mid 30s, who earn around 50 something to 60 or 80k) not mid aged enthusiast. I don't think the CEO of Toyota Australia is even listening to the their president of Toyota (Akio Toyada).His probably like "meh...its a sports car, lets make it pricey like a sports car."