Quote:
Originally Posted by Yoniyama
I am so sorry, I did not have any American muscle car in mind when I claimed that the Toybaru outsold all its competition. I never thought muscle cars were competing against the Toybaru, Golf GTI, Hyundai coupe, Civic Coupe Si, etc. I apologise for my lack of imagination.
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I think it's hard to define what competes with the FRS/BRZ. As far as sales go, you have to compare it to what everyone is cross-shopping it with. On this forum, there are plenty of "86 vs Camaro/Mustang" threads, so I'd consider those as sales-competitive cars.
I would imagine the main selling points of this car (in the new car market) are its price point and sporty features. So I would compare it to all other sporty cars within the $20-35k price range, including the Civic SI, GTI, Genesis, V6 Mustang, etc. The upper limit would probably be the Nissan 370z, which they recently price-dropped to compete with (I'm assuming) FRS/BRZ sales.
Other popular comparisons are the S2000, M3, Cayman, and WRX STi, but I wouldn't say there is much consumer overlap at their prices in the new-car market.