View Single Post
Old 05-14-2014, 01:32 PM   #37
campy
No rice, no life
 
campy's Avatar
 
Join Date: Dec 2012
Drives: 2013 Asphalt FR-S
Location: Jersey Shore
Posts: 1,143
Thanks: 266
Thanked 1,019 Times in 388 Posts
Mentioned: 7 Post(s)
Tagged: 0 Thread(s)
Quote:
Originally Posted by Yoniyama View Post
I am so sorry, I did not have any American muscle car in mind when I claimed that the Toybaru outsold all its competition. I never thought muscle cars were competing against the Toybaru, Golf GTI, Hyundai coupe, Civic Coupe Si, etc. I apologise for my lack of imagination.
I think it's hard to define what competes with the FRS/BRZ. As far as sales go, you have to compare it to what everyone is cross-shopping it with. On this forum, there are plenty of "86 vs Camaro/Mustang" threads, so I'd consider those as sales-competitive cars.

I would imagine the main selling points of this car (in the new car market) are its price point and sporty features. So I would compare it to all other sporty cars within the $20-35k price range, including the Civic SI, GTI, Genesis, V6 Mustang, etc. The upper limit would probably be the Nissan 370z, which they recently price-dropped to compete with (I'm assuming) FRS/BRZ sales.

Other popular comparisons are the S2000, M3, Cayman, and WRX STi, but I wouldn't say there is much consumer overlap at their prices in the new-car market.
campy is offline   Reply With Quote