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We really need a sticky thread about PurePricing...
Dealerships can price the car at whatever they want to price the car at. The only rule with Scion is that they have to sell it for the advertised price in their dealership/on their website. So if Schmuck Co. Scion wants to sell the FR-S with a $2,000 markup all they have to do is put on SchmuckScion.com "FR-S $26,930!!" and they're are good to go. You know what they are selling the car for and there is no haggling on that marked up price.
With that said, the BRZ is probably not going to be that much more expensive. A smart person would walk away from a marked up FR-S to get the BRZ.
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