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I think I am doing pretty good. I have lost less than $10,000 if I trade my BRZ in to Subaru. My "Guaranteed Trade-in Value" (more than likely a gimmick like Scion's Pure Pricing) is $19,900 for my BRZ with 16,700 miles.
Aside from that, I knew going in, that new cars lose money as soon as you drive them off the lot.
What I would like, is for the car to get discontinued, have a movie come out that shows how awesome the car is, and then boost the resale value like crazy.
See: Toyota Supra and The Fast and The Furious.
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