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Two ways to look at this conundrum:
If one is a qualified NASCAR owner or driver, for instance, it pays to have as much decals as possible on the vehicle or even on one's clothes. How about golf professionals and their hats? They all EARN IT!
If one doesn't get paid there are all the various reasons already offered in this thread from other posters. Take your pick. Do you earn it or does the product manufacturer earn it? Either way, it doesn't hurt the manufacturer to try a little advertising. If they are willing to offer a decal they must have some self-assurance that they have a good product.
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