I've been resisting stopping by a dealer but I did so today to get an idea on the Costco pricing for a new BRZ. This local Detroit area dealer is on the forum white list and I've shopped them many years ago when I was in the market for a Subie and they have always been excellent to deal with.
I'm not sure whether Costco pricing is based on the market or whether it is consistent across the country but for me, at this specific participating Costco dealer, the Costco price is $750
under invoice on new 2014 BRZ's. They had a leftover 2013 on the lot but for whatever reason 2013's were not included on the list and since I wasn't interested in the Limited model I didn't pursue it's price.
The 2014 Premium that I want that they have on the lot includes:
- Rear Bumper Applique
- Cargo Tray
- Alloy Wheel Lock Kit
- Auto-Dim Mirror Compass...
...and the MSRP is $26,813. The Costco price comes in at $24,700! Plus Subaru is offering .9% financing on the 2014's.
I'm amazed at that no hassle price. Could I do better negotiating? Perhaps, but it's not worth it to me for the amount of aggravation and the time it would take to possibly save another couple of bucks.
I'm working out the numbers to see whether I can do the deal now so I can enjoy the car over the summer or whether to wait until September to pull the trigger. I'm hoping it works now because that cheap interest rate is a bonus.
Bob