[Spaceywilly]

http://www.fhi.co.jp/english/contents/pdf_en_78906.pdf
Sorry the formatting doesn't work

Tokyo, March 28, 2012 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that cumulative sales of the new Subaru BRZ reached 3,551 units two months its introduction in Japan. This result, achieved between February 3rd and March 27th, is approximately quadruple the initial sales forecast*1 of 900 units for the period. The details are as follows.
*1 The monthly sales target for Subaru BRZ is 450 units.

1. Percentage of grade*2
*2 S: Highest grade with ample equipment for driving and comfort R: Standard model well-balancing comfort and fuel efficiency RA: Base model for user customization

S
78.4%
R
18.5%
RA
3.1%

2. Percentage of transmission
6MT
66.3%
E-6AT
33.7%

3. Percentage of exterior color
WR blue mica
33.9%
Dark gray metallic
6.3%
Satin white pearl
24.4%
Lighting red
6.1%
Galaxy blue silica
4.4%
Crystal black silica
16.5%
Sterling silver metallic
8.4%

4. Percentage of customer’s age
Under 29 27.5%
30-39
27.9%
40-49
23.3%
50-59
13.8%
60+
7.5%



Customers positive feedbacks are: fun to drive sports car, stable and reliable handling due to its ultra-low center of gravity packaging, excellent driveability that drivers can feel the improvement of their driving skills, and etc. The Subaru BRZ is highly acclaimed by wide range of customers as a fun sports car that any driver can enjoy driving with peace of mind.

Motor Trend has also published an article quoting an SOA representative as saying there are over 1000 preorders in the US

http://wot.motortrend.com/hot-coupe-...ns-184309.html

On our shores, the Subaru BRZ won’t go on sale until the end of April. However, Subaru spokesman Michael McHale says the company has already received much stronger response from customers than originally expected. There are over 1000 pre-orders for the 2013 BRZ — even though Subaru has yet to announce pricing for the car, or let members of the general public test-drive it.
McHale said that a wealth of positive reviews of the Subaru BRZ in the media has encouraged many enthusiasts to get in line for the newsportscoupe. Subaru will sell only about 500 copies of the BRZ here each month, or around 6000 cars per year.