I don't know 2500 units, Tron-esque badging and tidbits... over the long-resale haul... it's gonna net back a few bucks in resale versus any comparable FRS or even the Limited BRZ. (
http://www.scion.com/cars/scion_seri...ies+highlights)
But I'll concede - don't call it rare... uncommon may be a better term.
And don't use the word Retard - unless you actually used the word in grade school.
The correct term these days is "Re-tard".