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I recently tried both, and had very high expectations for the 135i (M-sport Package).
Granted, these are my opinions, so take it with a grain of salt. I felt interior-wise, it was subpar compared to the same model year, '12 MB C350 Coupe I had. The build quality wasn't quite there for a German vehicle.
Seating position was dismal - and I was not a fan of the 6 speed manual gearbox. The seat at its lowest position was still so high, and the gearbox definitely didn't feel as tight as the BRZ's.
I hear wonderful things about the 1-series' steering, with it being the last of its kind prior to going the electric route. What's amazing is that the BRZ felt a lot tighter to me.
Power - boy is that power delivery pretty insane! You can break traction with all aids on in 2nd or 3rd gear around town! It's fast! My roommate also tested this car (it's his favorite car) and he said it didn't feel as planted as he would have thought for something this heavy.
Overall, I can't say I'm a huge fan. I know it's a good value these days and it's wicked fast, but the shape doesn't really speak to me, nor does the interior.
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