[FRSBRZGT86FAN]

Originally Posted by extrashaky

If only it were that simple. Auto manufacturers develop brands in fleets rather than individual vehicles. This car may be profitable on its own, but it will also have to fit into the marketing plans for the entire Toyota lineup and the entire Subaru lineup. It has to fit a market segment that the other cars in the lineup do not address. You can have some overlap, but if the sales of this car are cannibalizing sales of one of the other products in the line too much, they'll dump it.

I suspect there's some cannibalization going on in the Subaru line, with some people who might have spent more money on some version of the Impreza buying this instead. If Subaru decides that they're making less money on this car than by getting the same customers to buy WRXs, they'll drop the BRZ. Then the BRZ enthusiasts will be sitting out here scratching our heads, wondering why Subaru dropped what appeared to be a profitable car.

And who knows what the hell will happen on the Toyota side. It really doesn't fit the Scion brand in the US, which is why they've been having a hard time figuring out how to market it. Moving it to the Toyota lineup could result in cannibalism of its other projects.

I really don't think this car is going to be around a long time. But time will tell.

Actually if the frs were to move over to Toyota I think sales would go up slightly, it would be the only rwd sports car in the line up it wouldn't really effect other sales.

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