Quote:
Originally Posted by NERO
Then you have the other people that are pissed that they launched the car as a Scion claiming it is a shitty company. Really, we're going to go there? Scion is no different than Toyota. Same Quality, Reliability, and Durabiltiy. If you think otherwise you have no experience with them.
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Scion is not the same as toyota. Just ask toyota. They specifically created the scion brand to sell less expensive cars to a less mature (read younger) crowd. Back when they started the brand they stated that the target demographic for a scion was 10 years younger than toyota.
The parts may be same the same, but the branding isn't. When a 40 yr old man tells someone he drives a scion there is going to be a different mental image going through that persons mind than if he had said a toyota. When people think of Scion as a brand they think of funky paint jobs and erector set spoilers because that is what Scion wants you to think about their brand.
Same reason that GM gave up on the geo brand and started selling the same cars as chevy models. Geo had a bad brand image (cheap).
Most people, if given the choice for the exact same car at the exact same price as a scion, toyota, or a lexus would choose the lexus. Brand image is very important from a marketing standpoint and does matter to a lot of people.
From what I have read on this forum, a lot of the people who are unhappy about the car being a scion are unhappy because of what scion is, not because they think the car will somehow contain inferior parts or have less reliability.