Quote:
Originally Posted by subiestyle
Actually, the median age of the "legal registered owner" is 53 (if 53 is really true). Which is the average age of the parents of those under 25.
The younger the person going in to get the car, the more likely it is you have the parents buying the car.
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Quote:
Originally Posted by Boxer486
No, it's pretty simple really. Older folks like being cheap, having good mpg, perceived Toyota reliability, no haggle pricing. No magic behind it. Out here older folks tend to either drive a Scion box, Buick or a 911 (very slowly).
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I'm going to suggest that it's a solid combination of both. Furthermore...
Quote:
Originally Posted by rice_classic
Good point. I've also read several articles about how the only people that are really buying new cars are older people because they can afford it. I don't know how targeting a sub 25 year old demographic for $20-25k is a winning business model.
While I'm sure there's people under 25 that can afford to buy a brand new car off the lots that's above $20k but frankly, not many.
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I think the lack of an exciting and refreshed line-up (the FR-S aside) and the fact that young people are facing the toughest entry level job market in many decades, is pushing Scion's entire business model out the window. Seven or eight years ago, the prospect of a young college graduate going out there and financing their first car was what Scion was banking on. Between excessive school debt, having an unstable job or no job at all, makes financing a car for a first time buyer a risky prospect or an outright impossibility. It's really no surprise that Scion is hurting.