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Mine's a 6MT Limited with chrome fender trim (not my idea--that was just how this model that happened to be on the lot came), a rear bumper applique, and wheel locks. We had a trade-in valued at 18k even, and so the breakdown looks like this:
MSRP on this particular example was a couple of bucks over $29,000; invoice was 27,400.
Price for the BRZ itself--we negotiated this down to ~$25,500
...minus $18,000 for the trade-in, which put us at a net cost of $7,500
...plus TTL (~$525, which was calculated only on that net cost of $7,500!), for a final cost of ~$8,025, out the door.
So the BRZ itself was about $25,500, though I doubt we could have gotten it so low without the trade-in as a factor; it also helped that we were dealing at the end of the month and the dealership was close to meeting a sales target.
We also managed to compel the dealership to include 2 years / 25,000 miles of free maintenance (oil/filter changes and tire rotations), and as a matter of policy, this dealer gave us extra time/mileage on the powertrain warranty, bringing it up to 6 years / 100,000 miles in total (standard is 5 years / 60,000 miles).
So I think, in all, we had a very positive shopping experience with the BRZ!
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