Quote:
Originally Posted by Drive
Not sure if Pure Price applied to new 2013 models (I bought my 10 series on the last day of 2013), but I got a little over $2000 off MSRP.
The dealership said something about selling my 10 series at a loss to me because it was sitting on the lot for 6+ months and they wanted to get rid of it (not that I believe it anyway...)
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Usually the best day to buy a car is the last day of the month. Some dealers get incentive payments from the manufacturer amounting to tens of thousands of dollars if they hit their sales targets for the month. They are often willing to sell a car at a loss on the last day if it means getting that incentive payment, because they'll lose more by missing their target than they'll lose on the single sale. Individual salesmen also have sales targets, and if one of them is short for the month he'll do whatever he can to make the sale. There's also an extra incentive on the last day of the year because the dealership can count that sale in that year's revenue.
There was a great story on NPR a while back where a dealership needed to sell 30 cars to get a $60K bonus payment, and on the last day of the month they still needed to sell five cars. The salesmen were begging people to buy those cars, and they were willing to take a loss on the individual vehicles to get that $60K payment.
Of course, if they have already hit their target, they're not as likely to deal. But it's good information to have.