Quote:
Originally Posted by switchlanez
I actually really believe this. Isn't a comparably equipped J-spec model a few thousand more when converted to USD due to the horrible exchange rate? Makes me think Toyota is letting Scion sell at a loss as an "investment" in Scion's brand image while hoping for global sales to compensate for that loss (apparently it will). The next NSX will be assembled in Ohio because building it in Japan will make it absurdly expensive to deliver globally.
I'm surprised USA is getting the FR-S (and probably BRZ) for this cheap compared to the world. Then again the low demand for this car (specs-wise) in a HP-driven country is probably what's keeping the price low.
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Both Toyota and Subaru is in the business to make money..
they generate revenue by selling vehicles to make a profit...
To Toyota and Subaru the GT86/FRS/BRZ is like a neat little project
to test the waters to see if its HOT,luke warm or COLD...
once they are aware of demand or establish a cult following to
boost their BRAND image
Toyota's current image does not project sportiness at all...
and while Subaru has rally racing and the WRX STI it still lacks
a proper FR GT car... so even if both companies sell this vehicle
at almost a lost by gaining very thin profit margins they will gain
media attention, grass roots following and brand awareness from
consumers who would typically not buy a Toyota or a Subaru.
