Quote:
Originally Posted by Giccin
And if I remember they did say they were just going to barely break even.
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I actually really believe this. Isn't a comparably equipped J-spec model a few thousand more when converted to USD due to the horrible exchange rate? Makes me think Toyota is letting Scion sell at a loss as an "investment" in Scion's brand image while hoping for global sales to compensate for that loss (apparently it will). The next NSX will be assembled in Ohio because building it in Japan will make it absurdly expensive to deliver globally.
I'm surprised USA is getting the FR-S (and probably BRZ) for this cheap compared to the world. Then again the low demand for this car (specs-wise) in a HP-driven country is probably what's keeping the price low.