Quote:
Originally Posted by tachi1247
Brz sales aren't going to have a significant effect on wrx sales. The cars are too different to cannibalize each other that much. Besides whatever sales the wrx loses to the brz it will more than make up for in peple who come into the dealer to look at a brz and realize it is just too impractical for them and leave with a similarly priced wrx.
Your original question about th ideal price doesn't have an answer. Ideal price for who? Ideal for me is they sell the car for 15k and take a loss like they do on the lfa but that isn't going to happen.
After toyota decided to build a rwd coupe the first thing that was determined was how much it was going to cost. Every decision about the car after that was made to hit that number. When you look at other cars that areavailable for that price range, the frs provides good value.
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It will canibalize wrx sales, but not much, because there will be only 500 cars sold this year in the US. The next new car of Subaru, Crosstrek, is said to canibalize its siblings.
Regarding the cost, I think you are wrong. Toyota could have made a rwd coupe cheaper, but they decided not. In my opinion, they over engineered. Original AE86 was a cheap fun. FT86 is something much more "sophisticated" (or they want us to believe so). I am not really as sophisticated or peculiar about what is fun as most of people on this forum, so would have been happy to buy something less sophisticated, a bit heavier and more affordable. I am not paying $25K big for a Toyota/Scion car, but if BRZ is only a few hundred bucks away, I am at least back to the negotiation table.