Quote:
Originally Posted by Giccin
Even with this current economy?!?
25k sounds like its really pushing it.
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What do you think Scions target age demographic is for this specific car?
They already have models that are less and affordable to the younger crowd. Now they have a spanking new, sweet new sports car, and they are planing to expand the brand to a demographic that has more income to spend. I could be way off on this, but based on the price that they just released, one of a few things are true:
1. I'm right...or...
2. Scion believes that thier current target demographic is both young and stupid, because they will go into more debt to get this car.
3. Affordable was a marketing buzz word to keep your interest, but the reality is they could not turn the profit they wanted selling it for 23K.