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When I saw the BRZ/FRS in person and test drove it, I immediately knew the demographic the car was aimed at. Me!
I'm 42, wife, child not in a car seat, and already have a "family car". This car is so scary similar to a Datsun 260z or 280z, early RX-7, Toyota Celica Supra, etc. All great cars from the late 70's and early 80's when guys my age were kids reading car mags or just getting our license.
The difference is, the twins have more power than those cars and obliterate them from a performance perspective. Even the best tires back in the 70's and 80's were far worse than the stock tires that come on the BRZ/FRS. Remember the Ferrari 308 from Magnum PI? Yeah...you do if you're my age. We all slobbered over that car. It wore 205/70-14 tires and made a whopping 255hp from a V8 and went 0-60 in about 6.5 seconds which was considered extremely fast back then and truth be told, it still is. Just because a V6 Camry can go faster doesn't mean it's as much fun doing it. I'd rather have a car that feels fast, than one that is fast.
Subaru/Toyota knew exactly who they were designing the car for. They really have the only game in town for those of us who are looking for a time machine of sorts. Yeah, I could buy a Mustang GT or a C6 Corvette, but I've driven them and they just feel huge and ungainly. I can't afford the maintenance on a BMW or Porsche.
Enter the BRZ/FRS. Just what I'm looking for. Inexpensive (relatively), cheap to own, cheap to maintain, good fuel mileage, reliable. If you drive this car like a sane person I see no reason why it wouldn't reward you with 200,000 miles.
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