Quote:
Originally Posted by gily25
The twins had to make a major power play in this their 3rd year which is when new models (especially sports cars) either drop off or "make-it". The sales will literally plummet as a result of the new gen Mustang and Stinger just being on the market. The 18 month buyers have already been dropping off this platform (not waiting) and expect a substantial amount of owners to bail on the twins when Mustang inventory hits peak. Trying to pick back up the pace for 2016 will just crush the car because optimally they'd have to wait until 2017 to get the 18 monthers back from Ford & Kia. I know that for myself I'll be ready for a big money car by 2017; I could possibly wait until 2016 but not if I try one of the others.
I don't know who's running the marketing over at the Toyobaru project but they need to be fired. The only hope here is for a half year/early 2016 model to come right as the others hit peak inventory. Especially if it's a single trim level upgrade, because people will have a greater trust in a model already being produced (think of how many, it's a first year car threads we've had). *2 cents*
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There will always be buyers in the market for the latest shiny. See all the 10 and Monogram buyers who spent extra bucks on bling. I think the marketing folks know exactly what they are doing, and have seen how many people will be willing to spend more money. It's comical at this point.