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from the responses to that article its interesting that some people mentioned that the dealer will tack on a redic markup, then during negotiation bring it down by half or more and tell the customer "we already took the price down by xxx" I could totally see it
FRS Base price 22,999
Market adjustment 7,000
total price: 29,999
YOUR PRICE: 26,500!!!
tell me that you wouldnt see that and at first glance think "wow what a deal!!" hahaha
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