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I think there are two conversation going here. What it takes to get a vendor account and business ethics.
I've had horrible customer service from companies big and small, I'm sure everyone has.
As far as ethics, its every consumers responsibility to verify who they are making a transaction with. There will always be scammers and fly by night companies, all you can do it do some research before you buy.
For checking business licenses, if someone is running an illegitimate business. Do you think that person would have a hard time faking a license? Im looking at the one hanging on my office wall and it would take 2 seconds to type out.
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