|
It seems to me this car could sell very well, perhaps much better than expected. I realize this car’s mission is to be a highly focused, passionate, minimalist sports car. But it has the potential to appeal to other market segments too. If it does return 33+ mpg on the highway, it could be viewed as an economy car and appeal to some commuters who might enjoy a little fun in their daily commute. With a mid-to-low six second 0 to 60 mph time, it could also be viewed as a semi-performance car and appeal to those who crave power. Obviously with its razor sharp reflexes and superb agility, it will appeal to pure-bred sports car lovers. And with a price point near $25,000, it can also appeal to many budget minded consumers. Despite its unique intent, it may offer great value to a wider market segment than anticipated.
|