Regarding the good record of the 86/BRZ sales in Japan, it seems both Toyota and Subaru appear in a lot of advertising campains there. In fact, one of my friends in Japan has just posted it my FB wall, there is a special radio program going on the air in Tokyo in this morning, narrated by a famour DJ for a couple of hours.
http://www.j-wave.co.jp/holiday/20120320/
This program offers even test drivings in public events today (holiday in Japan) and in some coming weekends.
https://www.j-wave.co.jp/topics/1203_86.htm