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Stop the hype. Have you analyzed the data?
100K is the target! Global sales target. In ideal world, 30K will go to JDM, 30K to NA, the remaining 40K - to EU, UK, Australia, NZ, Middle East, Russia, etc.
And these are TARGETS.
Now, current capacity: 5K per month for all 3 brands, period. 60K per 12 month year run across all three brands.
Now, NOBODY will start increasing production till actual sales start happening globally. And at expected 32K euro for BRZ Premium in Russia (just one example) it wil not be a hit. Close to 40K in some other countries (not in Germany or UK).
This car will be as rear as it can be for the first several years. 'Engineered in limited quantities' - do you think its normal? Subaru may even have a cap on total production numbers in the contract with Toyota.
And with Scion instead of Toyota in NA, most of these Toyotas will be elsewhere, but not in US.
Stop the hype, this ain't Apple.
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