Quote:
Originally Posted by ZionsWrath
I couldn't get through that whole article, so maybe my following comment is wrong.
But, that sounds like a hear say piece. There was just a post on this forum claiming the twins have had "disappointing" sales. The fact is, in it's short existence, it has outsold the miata year for year. How does that equate to poor sales?
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Because what is considered a "success" for a product is defined by more than just the sales number. Its weighed against the overall cost that it took to develop the product, the cost to make each car (and not just materials, but labor, facilities, services, etc.), and probably the most important indicator: what the shareholders define profitability for the vehicle. It may have sold more units than the Miata, but that's because Mazda sets the sales expectations for that car pretty low, and they've been building the car for so long that ratio between profit and cost is high.
If I sold a product for $31 but it costs me $30 for every unit sold, I better damn well sell a lot if I want to claim its profitable. It's the same boat with Toyota/Subaru right now.