The LFA is a statement product.. Low volume, intended to show the companies prowess when it comes to technology and performance for the brand name..
That's different than dumping hundreds of thousands of corollas at a slight loss to gain market share over their competitors.. The Koreans did use the same practice of dumping.. It worked too.. Have u seen the prices of Hyundais recently.. Catch up and pay back time...
Sometimes we get lucky and buy something worth more than we pay.. But that doesn't last and in the end.. Things work out and prices eventually catch up and make up for the losses.. The twins are a good value.. The car has compromises
and profit margins must be tight.. I was glad to get a sports car at this price that satisfies my enthusiasts need for a drivers car... When you compare it to other purest type sports cars... We got a hell of a deal for the money.. This car is also setting a trend that other automakers are now trying to define their own offering for such a car. That will only help this type of niche in the market place for us enthusiasts. So either way we come out ahead.
Long live the affordable rearwheel drive lightweight sports car!
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Originally Posted by regal
There was some dumping. You could call the LFA dumping, but I think that's wrong.
There was also a longer term thinking than American companies had ever done. Take the archetypical 93 Honda Civic. They invested a ton of capital to produce a car that outside the rust belt are common to be driven today as long as the timing belt and water pump maintenance was kept up. And changing a timing belt on an EG civic was engineered to be so simple. There had to be a long payback in that business case, the cars defined what quality should mean imho.
Dumping would be the 90's Hyundai Accent where they didn't even invest enough capital to have rotors separate from the axels/hubs, basically a car that was totaled when the brakes wore out.
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