Quote:
Originally Posted by Mikem53
That practice was called "dumping". Where the Japanese we're charging less than the car cost to build.. That's how they captured market share.. They are no longer in a position to do such practices.. and other OEMs are driving prices because competition is fierce which also helps lower the price..
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There was some dumping. You could call the LFA dumping, but I think that's wrong.
There was also a longer term thinking than American companies had ever done. Take the archetypical 93 Honda Civic. They invested a ton of capital to produce a car that outside the rust belt are common to be driven today as long as the timing belt and water pump maintenance was kept up. And changing a timing belt on an EG civic was engineered to be so simple. There had to be a long payback in that business case, the cars defined what quality should mean imho.
Dumping would be the 90's Hyundai Accent where they didn't even invest enough capital to have rotors separate from the axels/hubs, basically a car that was totaled when the brakes wore out.