Great, thanks for the info.
My paint was a-ok in my opinion before the snow hit, but I've been driving it full-time throughout this shitfest of a winter and I have no idea what it'll look like when I finally give it a wash. I've been avoiding automated washes because I don't want to damage it, but it's too shitty out to wash it myself, so entropy has taken hold and it hasn't seen a sponge since November.
I'm not sure it needs the kind of attention these guys provide. Might just need a really competent hand-wash, etc. Also not sure I'm prepared to spend that much on it. But I guess I have some thinking to do.