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Why they should be taken seriously? Because they are a leader in the thing that they do best a company (WRC). Why is that not enough? They have always been a niche brand and built on their quirky (as many thought 20 years ago) AWD line-up. Something that was not mainstream unless you were looking at unreliable luxury in Audi.
This completely changed the rest of the automotive industry. They are the reason AWD is in almost ever automakers line-up.
That's why we should take them seriously.
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