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The discussion of the Scion brand is kind of interesting. I understand the idea of trying to appeal to a new customer base, the problem is that American buying power in the demographic Scion is aimed at for big things like cars and houses is at an all time low.
The fact that accountants and marketing poofs are continually perplexed by struggling brands targeted at people with no money and lots of debt (before they even walk into the show room) is hilarious to me. The cherry on top is that when the original xB came out, old people LOVED THEM! "What an adorable and practical run-about that is easy to drive, park, and cheap enough that I don't care about backing it into a pole."
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