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Old 02-28-2014, 05:34 PM   #39
Namuna
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Quote:
Originally Posted by SirBrass View Post
The FR-S's are still selling very well despite that.

I also think Toyota wanted to try and salvage the Scion brand, which is why the FR-S got the Scion badge. I speculate that they're hoping the success of the FR-S will help sell the brand better.

And to be fair, Scion seems to be doing okay. I see plenty of tC's and xB's riding around.
Yup, I see those funky tC's and xB's here and there as well...But they're the "funky", "hip", "not-your-usual-me-too" type of vehicles. The FR-S is a sports car and doesn't belong in that mix. It's like forcing a Jock to be a part of the Artistic crowd.

Even so, I have no doubt that the FR-S did wonders for the Scion brand, if Toyota indeed put the FR-S in that line-up to salvage it then I'd say it was a resounding success. That's how Toyota should be seeing it.

Badging a new vehicle to a lackluster brand (to salvage it), then complaining because it didn't sell as well as projected is the same as trying to have your cake and eat it too.
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