Quote:
Originally Posted by Namuna
The "problem" was Toyota putting this vehicle under the Scion brand. 1/2 the people I tell that my car is a "Scion" they don't know what it is..."Huh?...It's a sky-on? skee-on?" Then I tell them it's actually a subsidiary of Toyota and THEN the light goes on. Then some other comments are about how they like my FR-S better than some of those other "weird looking boxy Scion cars".
So, either they've never heard of Scion, or they associate it in the same family as "weird looking" cars.
Should've just released it as the Toyota FT86 here in the States and I bet it would've broke the projected sales targets just like Subaru did.
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The FR-S's are still selling very well despite that.
I also think Toyota wanted to try and salvage the Scion brand, which is why the FR-S got the Scion badge. I speculate that they're hoping the success of the FR-S will help sell the brand better.
And to be fair, Scion seems to be doing okay. I see plenty of tC's and xB's riding around.